PETA Rebrand Brochure
People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world, and focuses their attention on opposing speciesism by ending animal cruelty in areas such as laboratories, food industry, clothing trade, entertainment business, and any other areas that include the cruelty towards other animals. Speciesism is the belief that all other animal species are inferior. Speciesist thinking involves considering animals have their own desires, needs, and complex lives.
This is a group project rebrand of PETA that I was apart of, the product that I designed is a brochure that uses a fun and colorful color palette, illustrations that depicts animals doing human hobbies, and providing information and ways to help prevent speciesism. The idea was to rebrand PETA to be more friendly and welcoming to garner more attention and spread awareness to a variety of audiences that does not overwhelm them with too much information and being assertive.